The Sweet Beauty Story & Our Team
Sweet Beauty Esthetics began humbly in 2019 when Alyssa started offering beauty services from her home, fueled by a passion for helping clients feel confident and celebrated. Alyssa noticed that many people couldn’t find a place where they felt truly safe and welcome. Determined to change that, she created an environment where every client feels like they’re catching up with old friends while receiving top-notch care.
In January 2020, Sweet Beauty moved into its first one-room professional space, a small but exciting step forward. By September 2020, the business expanded to a larger location on Lancaster St., where Alyssa built a welcoming and professional space, growing her client base and adding talented team members to keep up with demand.
The team now includes Sarah M, who joined in August 2022, bringing expertise in lash lifts, brow lamination, and other signature services. Sarah E came on board in December 2022, adding her unique waxing skills and personality to the team. Shadow, who started as a co-op student from Conestoga College in September 2023, continues to learn and grow, contributing fresh energy to the team.
In November 2024, Sweet Beauty Esthetics moved to its current location on Glasgow St., a larger and more dynamic space that reflects the incredible growth of the business and the unwavering support of the community. Sweet Beauty Esthetics has become more than just a beauty bar—it’s a place to feel safe, celebrated, and cared for, every step of the way.
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Sarah Mills
MANAGER / MASTER ESTHETICIAN
Hi, I’m Sarah Mills, and I’ve been in the beauty industry since 2015. My journey began with body sugaring while I completed nursing school, eventually becoming a Registered Practical Nurse (RPN) in 2020 and working as a home care nurse. In 2022, I joined Sweet Beauty Esthetics, where I expanded my skills to include lash lifts, brow laminations, waxing, spray tans, ear piercings, and laser treatments. Now, I specialize in lash lift and tints, brow lamination and tints, spray tans, and body sugaring.
What I love most about my work is connecting with clients during their services and ensuring they feel well cared for. There’s nothing more rewarding than seeing the confidence radiate from a client when they catch a glimpse of their fresh brows after a lamination or their glowing skin post-spray tan.
Outside of the salon, I love spending time with my two skinny pigs, Olive and Ruby, or re-watching Grey’s Anatomy (for the fourth time!) with a stash of gummy bears by my side. I also enjoy cross-stitching, and you can even find some of my work for sale at the shop!
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Sarah Ellard
MASTER ESTHETICIAN
Hi, I’m Sarah Ellard, one of the estheticians here at Sweet Beauty Esthetics. My passion for esthetics lies in creating tailored experiences that leave clients feeling confident, cared for, and completely satisfied. Whether it’s enhancing a natural feature or simply helping someone feel at ease, my goal is always to ensure clients leave happier than when they arrived.
Outside of the salon, I enjoy spending time with my big family of nine siblings and my beloved cat. I’m an active, adventurous soul who thrives on movement and the outdoors—whether it’s yoga, pilates, running (I proudly completed my first half marathon last year!), playing hockey, or hitting the slopes for snowboarding.
At Sweet Beauty Esthetics, I strive to create a welcoming and comfortable environment for every client. My priority is that each visit feels like a safe space, leaving you with a smile and looking forward to your next appointment with me.
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Shadow Power
ESTHETICIAN
Hi, I’m Shadow! My journey into esthetics began while I was figuring out what path to take for post-secondary education. I’ve always loved performing makeovers and beauty services—even as a kid, I’d sit people down for a full makeover! That passion stuck with me, and I decided that esthetics was the perfect fit for me. I found a course to nurture my skills and turned my passion into a career.
At Sweet Beauty Esthetics, I currently offer spray tans, permanent jewellery, lash lifts and tints, brow laminations and tints, and waxing services, including arms, legs, underarms, bikini, extended bikini, and lip waxing.
What I love most about my work is hearing your stories and learning about the things that matter to you. My goal is to tailor every service to your needs while keeping it fun and comfortable. I want every client to feel at ease in my presence and free to be themselves.
Outside of work, I’m a proud cat mom, though I grew up with dogs. I love taking walks to the park (especially when there’s pizza involved!) and spending quiet nights snuggled with my cat.
I’m so grateful to meet each and every person who walks through our doors and can’t wait to meet you, too!
Hi, I’m Alyssa, the owner and esthetician behind Sweet Beauty Esthetics. My journey in the beauty industry began when I was about a month away from my 18th birthday, fueled by a passion for helping others feel confident and cared for in their own skin. Now at 26, Sweet Beauty is the culmination of that dream—a beauty bar rooted in genuine care, top-notch service, and an appreciation for the beauty in every individual.
My love for esthetics goes far beyond treatments. For me, it’s about the personal connections and the details that make each visit special. Whether it’s creating a custom experience for a client or ensuring they leave feeling better than when they walked in, my passion lies in the small, thoughtful touches that make all the difference.
When I step away from Sweet Beauty, I spend my time with my love, Ben, and our three furry companions—Kaiser, Akira, and Nova. I’m also an avid gardener, cultivating a mix of fruits, vegetables, and herbs, and I have a not-so-subtle love for collecting decorative plants. I enjoy visiting local markets, where I can support other small businesses and connect with the community, reminding me to cherish life outside the salon.
Sweet Beauty Esthetics has become more than just a business for me—it’s a community. I’m so grateful for the incredible support of my clients, team, partner, and friends, who have all played a part in making this dream a reality. Together, we’ve created a space to unwind, laugh, and truly be yourself.
ALYSSA JEFFREY
OWNER & LEAD ESTHETICIAN of Sweet Beauty Esthetics